Back in 2007 our Founder, operating a number of independent restaurants, was struggling with converting street front traffic into walk-ins using a traditional paper menuboard. With a background in technology he looked to buy an outdoor digital sign, but at a cost of $10k for just the screen, it was not economical for him or any other business. Convinced there was a solution, he set out to build an outdoor digital menubox solution.

The original system allowed restaurants and retail locations with a dynamic signage alternative to traditional paper signs at a cost comparable to a paper display with the ability to schedule menus and messages by date, day and time and the solution was offered for sale.